Build A Low Cost Startup Marketing System
Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English
| Duration: 4h 31m
A step-by-step, from-scratch demonstration course with Savvy Startup Marketer coach Lindsey
What you'll learn
Smart, strategic, sales-centered marketing on a budget
How to build a heavily automated marketing system from scratch
Strengthen sales marketing skills like copywriting, networking and data tracking
SEO basics for the new entrepreneur
Set up everything from your website to email to search tools to analytics using affordable marketing platforms
Build in customer retention strategies from the start
Lead generation techniques for the bootstrapped business
Requirements
No business or marketing experience needed. This is a from-scratch course.
Description
A thorough, demonstration-heavy course that walks first-time business owners through a complete marketing set up. The Savvy Startup Marketer approach leans on sensible, practical lead generation, plus turning customers into your business' best marketing method. This startup marketing system can be fully automated with minimal management to significantly reduce the common marketing management drain most small business owners face.Savvy Startup Marketer recommends using two low cost platforms (Leadpages and ConvertKit) for website and email, perfect for the bootstrapped startup, as well as a few additional free tools that are easy to connect and manage. Much of this course can be applied using other platform options but those will not be shown in demonstrations.If you're a new business owner or preparing to launch a business, Savvy Startup Marketer will provide a clear, practical, affordable way to accelerate sales and keep your marketing foundation manageable and organized in the first few years of business. It includes beginner-level training and hands-on workshops on branding, brand messaging & copywriting, sales skills, networking skills, automation, analytics and more. Everything the new business owner needs for early growth and future expansion.Savvy Startup Marketer was created by Lindsey Wagnon, an 18-year sales marketing professional actively building small business systems and providing full-service marketing management for small business owners in the U.S. and beyond.
Overview
Section 1: Welcome and Preface
Lecture 1 Welcome to Savvy Startup Marketer
Lecture 2 Before You Build
Lecture 3 Branding Basics
Section 2: EXTRA: Write key copy points that convert
Lecture 4 Brand Messaging Workshop
Section 3: EXTRA: Grow through your Startup Squad
Lecture 5 Identify your Startup Squad
Section 4: Build a simple, effective business website
Lecture 6 What your website actually needs
Lecture 7 DEMO: Build a website using Leadpages
Lecture 8 DEMO: Finalize your website
Section 5: SEO for New Entrepreneurs
Lecture 9 What every entrepreneur needs to know about SEO
Lecture 10 DEMO: Add SEO to your Leadpages site
Section 6: Google My Business: An underrated must-have
Lecture 11 DEMO: Set up your Google My Business profile
Section 7: Google Analytics + Search Console
Lecture 12 DEMO: Set up Google Analytics and Google Search Console
Section 8: Prepare your Email Marketing Platform
Lecture 13 DEMO: Set up ConvertKit
Section 9: Repeat Ready: Prepare for customers, increase sales
Lecture 14 Repeat Ready: Make customers your best revenue-driver
Lecture 15 DEMO: Build your Repeat Ready workflow
Section 10: Conclusion
Lecture 16 Keep up the momentum
First-time entrepreneurs launching a new business on a lean budget who want someone to tell the exactly how to set up their marketing,Business owners who need more organized, automated marketing,This course was built primarily for female business founders but all are welcome
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